A strategy-heavy bundle connecting SEO fundamentals with paid-advertising strategy and broader digital-marketing planning, built around content creation and data-driven decision-making rather than any single tactic.
In this course, you'll apply core SEO techniques to improve organic search rankings, build advertising-strategy skills across paid digital channels, develop content-creation workflows that support both SEO and ads, use data-driven insights to guide digital-marketing decisions, and combine organic and paid strategy into one marketing plan.
Intended audience
This course is for marketers who need both organic SEO and paid-advertising fundamentals, small business owners planning a combined SEO + ads strategy, and content creators wanting their output to also support marketing goals.