Shows marketers how to fold ChatGPT and other AI tools into an existing social-media and content-marketing workflow — content ideation, drafting, SEO-aware copy — instead of treating AI as a separate, standalone skill.
In this course, you'll use ChatGPT and AI tools to speed up social media content creation, apply SEO principles to AI-assisted content for better discoverability, build a repeatable social-media and digital-marketing content workflow, develop real-world content-marketing strategies beyond single-post tactics, and balance AI-generated drafts with authentic brand voice.
Intended audience
This course is for social media managers wanting to add AI tools to their workflow, content marketers looking to scale output without sacrificing quality, and small business owners managing their own social channels.