Email Marketing Automation, Google Analytics & Split Testing
- Description
- Curriculum
- Reviews
A hands-on automation course covering ConvertKit-style email sequencing, Google Analytics tracking and A/B split testing, plus a lighter Vyond-animation and SEO layer, aimed at marketers who want to make decisions from data instead of guesswork.
In this course, you'll build automated, trigger-based email sequences in an ESP such as ConvertKit, track campaign and website performance using Google Analytics, design and interpret A/B split tests to improve conversion rates, use lightweight animated video (Vyond) to boost email and landing-page engagement, and apply basic SEO principles to support an email-driven marketing funnel.
This course is for email marketers wanting to move from manual sends to automated flows, marketing analysts who need practical Google Analytics and split-testing skills, and solo marketers running their own funnel who need a data feedback loop.